He had no social media profiles that proved the brand was legitimate. Mike’s site wasn’t showing up in Google results, because search engines didn’t know his brand existed. Recently, however, experts have figured out some loose connections between the two. Google is secretive about its decisions, and there are so many factors affecting search rankings that it’s hard to pinpoint the impact of social.įor this reason, brands pour significant resources into social media, but they usually see the investment as a means for ads and consumer engagement rather than SEO. In a recent article for Entrepreneur, writer Larry Alton posited that a strong social media presence does correlate with SEO rankings but admitted that no one really knows how it happens. And even though Google’s bots crawl social pages, Cutts explained that the search engine doesn’t factor Facebook likes or Twitter followers into search rankings. According to a study by Stone Temple Consulting, Google indexes less than 4 percent of all tweets.
Yes, even Google has its limits.Ī few years ago, Google made a deal with Twitter that allows Google to see every tweet in real time without needing to index all of them for search. Although Facebook and Twitter posts are treated like webpages, Google doesn’t index every social media post. In a video from 2014, Matt Cutts, then the head of Google’s Web Spam team, definitively said that there’s a relationship between search and social. It turns out that social and SEO have a hazy yet important relationship. But the key factor for Mike’s company-which some marketers miss-was social media. To start, I focused on the usual tried-and-true SEO tactics like shortening URLs, fixing meta tags, and checking on the speed of the website. Within weeks, I was able to get Mike’s website to appear as the first result on a Google search for the company name.
Since I had experience optimizing websites for search, Mike asked me to help him build stronger SEO. The brand was lost in the vastness of the Internet, and the CEO-let’s call him Mike-was worried that no one would be able to find his company via search.
#2016 social media meta tags tv#
When people typed in the brand, Google auto-corrected the query to the name of a popular TV show. A few months ago, the CEO of a pet-supply company came to me with a problem.
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